Russian Internet Trolls use fake personas to spread disinformation through multiple social media streams. Given the increased frequency of this threat across social media platforms, understanding those operations is paramount in combating their influence. Using Twitter content identified as part of the Russian influence network, we created a predictive model to map the network operations. We classify accounts type based on their authenticity function for a sub-sample of accounts by introducing logical categories and training a predictive model to identify similar behavior patterns across the network. Our model attains 88% prediction accuracy for the test set. Validation is done by comparing the similarities with the 3 million Russian troll tweets dataset. The result indicates a 90.7% similarity between the two datasets. Furthermore, we compare our model predictions on a Russian tweets dataset, and the results state that there is 90.5% correspondence between the predictions and the actual categories. The prediction and validation results suggest that our predictive model can assist with mapping the actors in such networks.

Opinion formation and propagation are crucial phenomena in social networks and have been extensively studied across several disciplines. Traditionally, theoretical models of opinion dynamics have been proposed to describe the interactions between individuals (i.e., social interaction) and their impact on the evolution of collective opinions. Although these models can incorporate sociological and psychological knowledge on the mechanisms of social interaction, they demand extensive calibration with real data to make reliable predictions, requiring much time and effort. Recently, the widespread use of social media platforms provides new paradigms to learn deep learning models from a large volume of social media data. However, these methods ignore any scientific knowledge about the mechanism of social interaction. In this work, we present the first hybrid method called Sociologically-Informed Neural Network (SINN), which integrates theoretical models and social media data by transporting the concepts of physics-informed neural networks (PINNs) from natural science (i.e., physics) into social science (i.e., sociology and social psychology). In particular, we recast theoretical models as ordinary differential equations (ODEs). Then we train a neural network that simultaneously approximates the data and conforms to the ODEs that represent the social scientific knowledge. In addition, we extend PINNs by integrating matrix factorization and a language model to incorporate rich side information (e.g., user profiles) and structural knowledge (e.g., cluster structure of the social interaction network). Moreover, we develop an end-to-end training procedure for SINN, which involves Gumbel-Softmax approximation to include stochastic mechanisms of social interaction. Extensive experiments on real-world and synthetic datasets show SINN outperforms six baseline methods in predicting opinion dynamics.

Social media platforms provide convenient means for users to participate in multiple online activities on various contents and create fast widespread interactions. However, this rapidly growing access has also increased the diverse information, and characterizing user types to understand people's lifestyle decisions shared in social media is challenging. In this paper, we propose a weakly supervised graph embedding based framework for understanding user types. We evaluate the user embedding learned using weak supervision over well-being related tweets from Twitter, focusing on 'Yoga', 'Keto diet'. Experiments on real-world datasets demonstrate that the proposed framework outperforms the baselines for detecting user types. Finally, we illustrate data analysis on different types of users (e.g., practitioner vs. promotional) from our dataset. While we focus on lifestyle-related tweets (i.e., yoga, keto), our method for constructing user representation readily generalizes to other domains.

Multiview representation learning of data can help construct coherent and contextualized users' representations on social media. This paper suggests a joint embedding model, incorporating users' social and textual information to learn contextualized user representations used for understanding their lifestyle choices. We apply our model to tweets related to two lifestyle activities, `Yoga' and `Keto diet' and use it to analyze users' activity type and motivation. We explain the data collection and annotation process in detail and provide an in-depth analysis of users from different classes based on their Twitter content. Our experiments show that our model results in performance improvements in both domains.

The latest research on prediction of the outcome of elections using Twitter data, the election tweets labeling area has hardly been explored. Therefore, the authors of this paper propose to develop a semi-automated model for labeling political tweets. The expected result of this study is to contribute to enhance the quality of the choice of messages used in the labeling process by reducing the time selection of messages and the efficiency of classifying the messages and, thus, to increase the accuracy of the models using this approach. The proposed method could label 2200 messages from the analysis of only 60 messages by 20 users. The first results obtained by the method were higher than the process carried out manually by humans.